A CALL & LETTER FROM STATER BROS. MARKET

I sent my book ,”Wobbly Bags a Thief,” to the president of Stater Bros. Market in San Bernardino, CA with ideas how to sell and promote it. My intent was to have the stores give the buyer a miniature shopping cart with the sale of each book. Within a few days I received a phone call from the representative of the company followed by a letter you’ll find below. Enclosed in the letter was a Gift Card for $25 to be used at any Stater Bros. Market. In essence, the representative told me that outside vendors took care of their promotions, but he would send the book to their Stater Bros. marketing department for their consideration.

STATER BROS. MARKET P.O. – Box 150 – 301 Tippecanoe Ave. – San Bernardino, CA 92408 – (909) 733-5000

April 28, 2009

Dear Mr, Mayerhofer:

Thank you for taking the time to speak with me on Monday, April 27, 2009 regarding your letter and children’s book that you recently sent to Jack Brown, the Chairman and CEO of Stater Bros. Markets.

After speaking with you, I read your story about “Wobbly,” a supermarket shopping cart. Your story was enjoyable, but thank goodness the vast majority of Stater Bros. shopping cars don’t have such a coloful and adventuresome existence.

As we discussed, unfortunately we are unable to promote or sell your book directly in our supermarkets as we obtain our products through authorized vendors. I will pass on your book to our Marketing Department who has contact with the vendors for any possible interest.

I wish you well in your writing and publishing career. I was very interested to read of your various career endeavors and academic accomplishments.

Thank you for sharing your book with us and for your interest in doing business with Stater Bros. Markets. Please accept the enclosed $25.00 Stater Bros. Gift Card as a “Thank you” for taking the time to write us and for your loyal patronage.

Best wishes for your continued success.

Sincerely,

George A. Frohm

Executive Vice President, Retail Operations

Speak Your Mind

*